Privacy Policy — Maca Development

Version: 3.0

Last updated: 2026-07-06

Applies to: maca WP Plugin Demo (https://demo.maca.se/)

1. Introduction

We care about your privacy. This privacy policy describes which personal data we process, why, on what legal basis, how long the data is stored, who may access it, and what rights you have.

This policy describes how Maca Development («we», «us») processes personal data when you visit or use our website, in accordance with:

Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR)
The Data Protection Act (2018:218) supplementing the GDPR in Sweden
Act (2003:389) on Electronic Communication (LEK) to the extent that it regulates cookies and similar technology (see also our cookie policy)

2. Data Controller

| | |

|—|—|

| Organization | Maca Development |

| Website | https://demo.maca.se/ |

| Email (privacy) | web@maca.se |

The data controller determines the purposes and means of the processing. We may engage data processors (e.g. hosting, email and analytics tools) that process data according to our instructions and written agreements.

3. Scope and target group

The policy applies to visitors, customers and others who interact with the website. It does not cover processing that takes place entirely offline or in other systems unless otherwise stated.

4. What data do we process?

We process only personal data that is adequate, relevant and necessary for the purposes stated below. Processing identified on the website based on installed plugins and integrated services is described per activity.

Web server and operational logs

Data: IP address, time, URL, browser, referrer
Purpose: Operation, troubleshooting and security
Legal basis: Legitimate interest (GDPR art. 6.1 f)
Retention period: Web hosting — normally 30–90 days in access logs
Recipients: Web hosting provider
Transfer outside the EU/EEA: May occur depending on where the server is located

Comments

Data: Name, email, IP address, comment text
Purpose: Publish and moderate comments
Legal basis: Legitimate interest (GDPR art. 6.1 f)
Retention period: As long as the comment remains on the website
Recipients: Web hosting provider

maca DownList

Source: maca DownList
Data: Email and, if applicable, name in email gate, download log (file, time, IP address may be logged)
Purpose: Provide file downloads and track downloads according to the site owner’s settings
Legal basis: Legitimate interest (GDPR art. 6.1 f)
Retention period: Download log according to plugin settings; email gate session temporarily
Recipients: Website staff
Transfer outside the EU/EEA: Normally processed within the EU/EEA via your web host

WPForms

Source: WPForms Lite
Data: Form content according to configured fields
Purpose: Collect inquiries, bookings or registrations
Legal basis: Legitimate interest (GDPR art. 6.1 f)
Retention period: According to plugin settings and internal retention routine
Recipients: Website staff
Transfer outside the EU/EEA: May occur if WPForms cloud services are used
Provider’s privacy policy: https://wpforms.com/privacy-policy/

Forms on the website

maca DownList email gate — fields: email, possibly name
WPForms — fields: fields according to configured form

Required fields in forms are needed so that we can handle your inquiry or order.

5. Where does the data come from?

We normally collect data directly from you (forms, order, account, email) and automatically during visits (technical logs, cookies according to your consent). Data may also come from payment or delivery partners when you shop with us.

6. Legal basis for processing

Each processing activity must have a valid legal basis under GDPR Article 6. Below we describe the bases we use on the website:

Legal bases

Legitimate interest (art. 6.1 f) — for security, operation, troubleshooting, spam protection and responding to general inquiries, following a balancing test where your interests do not outweigh ours.
Consent (art. 6.1 a) — for optional cookies, newsletters and marketing when consent is required. You may withdraw consent at any time without affecting the lawfulness of processing before withdrawal.

7. Retention period

We store personal data only as long as necessary for the purpose or as required by law. Thereafter the data is deleted or anonymized securely.

Specific retention periods are stated per processing activity in section 4. When data is no longer needed, it is deleted or anonymized, unless statutory retention is required (e.g. the Accounting Act).

8. Recipients and data processors

Data may be shared with providers such as hosting, CDN, email, payment, analytics and support tools. These may only process data under agreement (data processing agreement) and our instructions. A list of processing is shown in the activities above.

9. Cookies and similar technology

We use cookies, pixels and similar technology. Necessary cookies may be stored without consent. Non-necessary cookies (e.g. statistics and marketing) are activated only after your consent via our cookie banner.

See our cookie policy for a complete list, categories and consent management.

10. Security

We take appropriate technical and organizational measures under art. 32 GDPR to protect personal data against unauthorized access, loss, destruction and unlawful disclosure.

We continuously work with access control, updates, backups and incident management to a reasonable extent for the size and risk profile of the business.

11. Automated decision-making and profiling

We generally do not use automated decision-making or profiling that has legal effect or similarly significantly affects you. If this changes, the policy will be updated.

12. Your rights

You have the following rights under the GDPR when we process your personal data:

Your rights

Right of access (art. 15) — obtain confirmation and a copy of your data
Rectification (art. 16) — correct inaccurate or incomplete data
Erasure (art. 17) — request deletion where there is a legal basis
Restriction (art. 18) — request restricted processing in certain situations
Objection (art. 21) — object to processing based on legitimate interest or direct marketing
Data portability (art. 20) — receive data in a structured, machine-readable format when processing is based on contract or consent
Withdraw consent (art. 7.3) — when processing is based on consent
Complaint (art. 77) — to the supervisory authority

To exercise your rights, contact us at web@maca.se.

We respond to requests regarding your rights without undue delay and no later than within one month (may be extended by an additional two months in complex cases under art. 12.3).

Supervisory authority

You have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY), Box 8114, 104 20 Stockholm, phone 08-657 61 00, website imy.se — if you believe the processing violates the GDPR.

13. Children

The website is not directed to children under 16 years of age. We do not knowingly collect personal data from children without the consent of a guardian.

14. Changes to the policy

We may update this policy when the website, our tools or legal requirements change. Always check the date of the latest update.

In the event of material changes affecting your consent, we may ask you to confirm your choices again via the cookie banner.

Manual review

The following plugins are active but lack detailed policy text in maca Polly — review manually:

All-in-One WP Migration and Backup (all-in-one-wp-migration)

Easy WP SMTP (easy-wp-smtp)

Maca Co (maca-co)

maca Hold (maca-hold)

maca Hub Connector (maca-hub-connector)

maca Restu Pro (maca-menulist-pro)

maca Sec (maca-sec)

Plugin Check (PCP) (plugin-check)

SVG Support (svg-support)

Privacy Policy